Migros' Social Capital Revolution

Migros' Social Capital Revolution. Gottlieb Duttweiler introduced the concept of 'Soziales Kapital' and created the Migros-Kulturprozent, which allocates 1% of…

Location: Migros Headquarters, Zurich, Switzerland

Year:

Category: legendary

Gottlieb Duttweiler introduced the concept of 'Soziales Kapital' and created the Migros-Kulturprozent, which allocates 1% of the company's annual turnover to cultural and social projects.

Source: Gottlieb Duttweiler | Gustav Eichhorn (Physiker) | Hans Caspar Escher | Hans Conrad Escher von der Linth

Migros' Social Capital Revolution — Zurich, Switzerland

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